Dunno that I've written about it before, but I've, several times in the past, suffered bizarre episodes of hearing tunes by favorite musicians creep their way into corporate advertisements.
It started with a Buick(?) commercial several years ago. I was in the kitchen and washing dishes. The boob tube was on in the other room and suddenly I heard the opening riffs to 'Gravity Rides Everything' (Modest Mouse). Hunh? I thought the TV had shut down and the stereo had suddenly sprung to life. Hands still wet, I scooted into the living room and couldn't quite believe my eyes and ears. A big-wig ad exec probably overheard some 'indie' tunes spilling from his teenage son's bedroom and figured it'd make a good soundtrack for his next project. And so there I was, watching a soccer mom load up her Buick mini-van to Isaac Brock's wistful guitar composition.
Next up was Dickie Buckman (politely known as Richard Buckner). Same situation as above. TV was on, I was in another room, and I heard a tune that hit home. And this time it was 'Ariel Ramirez' as background for a VW commercial. With that one, I even got the background story, as I chatted up Richard at the next Iota show he played. Of course, I can't remember how it all went down. Needless to say, I don't know the exposure launched Mr. Buckner to any sorta super-stardom. I have to say, though, he hasn't been as publicly available at the last coupla Iota shows.
And now VW's back at it. They've jumped on the Jeff Tweedy express. That's right. Wilco is prominently featured in VW's current ad campaign. I've seen two commercials and, on first listen, recognize them from 'Sky Blue Sky.' That album isn't yet permanently ingrained in my brain like all the others, so I can't cite the specific songs played. Never mind one ad seems to promote driving for no constructive reason. In it, some dude wakes up at 5AM to drive around with no specific errand to run and crawls back in bed one hour and twenty-seven minutes later. Good message to send with gas at $3+ a gallon. Anyhow, I guess it all leads to one conclusion...
My musical tastes are a little more conventional than they used to be.
Next thing you know, I'll hear Built to Spill's 'Reasons' as the backing track for a Target commercial. When that happens, I think I'll have to official retire any aspirations of being 'music forward.'